The PROBLEM with Underconsumption Core

Have you ever looked at a perfectly curated TikTok or Instagram aesthetic and wondered… is it really sustainable, or just another trend in disguise?
Meet 'underconsumption core,' the latest anti-consumerist movement to sweep the internet.

But is it actually different from minimalism, or just minimalism rebranded in Gen Z lingo? And is underconsumption core a good thing or just another under-developed trend that’s more about impression than real impact?

00:00 Intro
00:50 What is Underconsumption Core?
02:38 Underconsumption Core’s Goals and Reach
04:23 Underconsumption Core in Practice: What Does It Look Like?
06:08 Criticisms of Underconsumption Core: Aesthetics Over Impact
08:40 Criticisms of Underconsumption Core: Accessibility
11:09 Criticisms of Underconsumption Core: Fake Sustainability?
12:42 Outro

Resources:
   • What Happened To The Zero Waste Movement?  
https://www.huffpost.com/entry/underc...
https://theeverygirl.com/underconsump...
https://www.cnbc.com/2024/04/09/most-...
https://www.nytimes.com/2024/07/25/st...
https://www.huffpost.com/entry/underc...
https://www.cnbc.com/2024/08/19/what-...
https://impact.economist.com/sustaina...
  / is-minimalism-just-elitism-in-disguise  
https://www.theguardian.com/lifeandst...