What social media platforms should you use for business?  | FREE downloadable resource

Instagram, LinkedIn, Facebook, TikTok, Threads, X, Bluesky, Google Business Profile… where do you even start?

In this video, I’ll help you figure out which social media platforms are actually worth your time, energy, and creativity and which ones you can confidently ignore.

I’m Connie, the Social Media Coordinator at Sendible, and today we’re breaking down how to choose the right platforms for your brand so you can grow your audience, connect with the right people, and stop feeling like you’re just posting and hoping for the best.

To help you along the way, we’ve created a free guide linked in the description. It includes a full breakdown of each platform, their audiences, the best content types, and a quiz to help you prioritise where to focus.

By the end of this video, you’ll have a clear, realistic plan you can actually stick to.

⌚ Time codes

00:00 Introduction
00:56 Understanding the platforms
02:36 Which platforms are right for you?
04:48 Building long-term goals
05:47 Outro

✨ What you’ll learn in this video

How each social media platform actually works
Which platforms align with different goals and audiences
How to choose platforms based on your content strengths
Why consistency matters more than perfection
How to build a long-term social media strategy without burnout

📘 Resources

✔️ Social Media Platform Guide and Quiz 👉 https://www.sendible.com/resources/wh...
✔️ Threads Platform Breakdown and Guide 👉    • How to grow on Threads FAST | How we grew ...  
✔️ Evergreen Social Media Content: How to Keep Your Feed Working For You 👉 https://www.sendible.com/insights/eve...

🚀 Manage all your social media with Sendible

Sendible helps brands and teams:
💻 Manage multiple platforms in one place
📅 Schedule and plan content ahead of time
📊 Track performance with clear analytics
🤝 Collaborate with teams without chaos
🔁 Stay consistent without being glued to your phone

Start your free trial 👉 https://www.sendible.com/

📲 Stay connected with us

Sendible: https://www.sendible.com/

Facebook:   / sendible  
X / Twitter: https://x.com/sendible
Instagram:   / sendible  
LinkedIn:   / sendible  
TikTok:   / sendibleofficial  
Threads: https://www.threads.com/@sendible

If this video helped, hit like, subscribe, and comment which platform you’re most interested in focusing on next, we might just make a video about it 💬✨