OTLE & SCV Affiliate Meeting - August 2025

Join David Moffat, Jon Childs, Chris Dunn, Curtis Childs, and Rohan Pereira in a meeting to explore how artificial intelligence can amplify content creation. This video details an experiment aimed at leveraging AI to optimize YouTube video titles and improve performance.

In this discussion, you’ll discover:

Amplifying Productivity with AI: David shares how he has integrated his AI assistant, "Ellen," into his entire content workflow. From brainstorming sermon topics and refining language for a specific audience to generating thumbnails and timestamps, Ellen helps him create content weeks in advance, leading to a significant boost in productivity.

The Co-Intelligent Model: Chris Dunn describes David’s approach as a "co-intelligent model" where human creativity and AI collaboration work together to enhance content resonance and output.

A Title Optimization Experiment: The team proposes a new experiment to improve video titles, which are a key driver of YouTube performance. David plans to use Ellen to analyze titles from 40 to 60 top-performing videos on the topic of "Psalm 68" to reverse-engineer a successful titling formula.

Identifying Negative Keywords: The group discusses how using terms like "God of War" in a title can be a "negative keyword" that leads to irrelevant search traffic from people looking for a video game. This highlights the importance of checking titles against popular search terms to avoid market crowding and poor visibility.

Measuring Success: Jon and David discuss key metrics for evaluating the experiment's success, including a higher click-through rate (CTR), which indicates the title is effectively attracting the target audience. David will establish a baseline CTR by averaging the performance of his existing videos.

Google Trends for Content Ideas: Chris introduces Google Trends as a tool to find new content ideas and topics. The group notes how the tool distinguishes between a specific "search term" and a broader "topic," providing different insights for future videos.

This meeting provides a transparent look at how a content creator is using AI to streamline their process and the data-driven experiments they are running to grow their channel.