Google Ads Keyword Match Types: Which One Is the Best?

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Most beginners start Google Ads with Broad Match because it brings more traffic… but most of that traffic will never buy. In this video, I’ll show you how to stop wasting money by choosing the right keyword match types: Exact, Phrase, and Broad Match — and when each one actually works.

You’ll learn:
✔ The real difference between Broad, Phrase, and Exact
✔ Why Broad Match can take over your budget (without you knowing)
✔ The safest setup if you want real, high-quality leads
✔ The 4-step framework I use to scale local service businesses
✔ How one dentist cut cost per lead in half in just 2 weeks

Whether you run a dentist practice, roofing company, plumbing service, HVAC, landscaping, or any local service business — understanding match types is critical to profitable Google Ads.

#googleads #googleadsbestpractices #googleadskeywordmatchtypes #googleadstutorials #googleadsforbeginners

⏱ Chapters
0:00 – Broad Match trap (Hook)
0:25 – Who I am + what’s coming up
1:05 – Match types explained (Broad vs Phrase vs Exact)
3:10 – Why Broad Match is risky (budget-drain alert)
4:35 – The smart way to set up match types
6:00 – Real case study: Dentist success
7:30 – Smart Bidding + automation tips
8:20 – Final Google Ads match type strategy (what to use first)