Tech-Talk: How B2Bs Can Connect the Dots Between Data and Revenue
Автор: EMARKETER
Загружено: 2025-12-26
Просмотров: 19
LiveRamp's Allie Risbridger, LinkedIn's Benjamin Schechner, and analytics software developer SAS's Kristy Zach share how B2B brands are tackling data fragmentation, measurement challenges, and privacy demands with the help of clean room technology. They discuss real-world examples of using shared data to improve insights, activation, and ROI, while offering best practices for getting started with clean rooms.
Presented by LinkedIn + LiveRamp.
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