She Made 25 Million in 18 Months Using Social Media (Here's How!)

How do you grow a personal brand to $25 million in under two years? With high-volume content, strategic social media growth, and a community-first business model.

In this episode of Unapologetically Rich, Shamina Taylor interviews Dray, a digital powerhouse who scaled her online brand to over 50,000 members and generated $25M—all through organic content and community marketing.

If you're trying to build a brand, grow your Instagram or YouTube, or monetize your audience without paid ads, this conversation is a masterclass.

They talk:
✅ Content strategy that prioritizes consistency over perfection
✅ The power of community to drive viral growth and revenue
✅ Why talking head content outperforms text-over-video trends
✅ How to overcome fear of visibility and finally be seen
✅ Monetizing social media without feeling like a walking ad

If you’ve got a voice, a story, and even a sliver of ambition—this is required listening.

Like always—watch it, steal it, and use it.

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Video Chapters:
00:00 - Welcome to Unapologetically Rich
00:22 - Meet Dray: $25M in 18 Months
01:08 - Dray's Community and Brand Story
02:41 - What Makes a Brand Go Viral
03:56 - Content Strategy: Volume Over Perfection
05:05 - The Power of Talking Content
06:39 - Overcoming Fear of Being Seen
08:02 - Just Jump: Taking Action on Social
09:15 - Using AI Without Losing Your Voice
10:38 - Dray’s Pivot to Digital Success
11:58 - Why You Need to Love What You Do
13:13 - Building Authentic Brands
14:44 - Dray’s Top 3 Personal Brand Must-Haves
15:59 - True Success & Richness Defined
19:22 - Dray's Dream with FU Money

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