079 Gary Searle: How to Make Referrals Predictable, Not Accidental

Hey everyone, today I'm joined by Gary Searle (  / gary-searle-customerse  ) .



Gary is a referral strategist who helps companies build systems to generate consistent, high-quality referrals.



He’s worked with early-stage startups and scaled up to serve high-revenue companies, helping them shift from passive word-of-mouth to intentional referral pipelines. 



I wanted to have Gary on because most agencies rely on inconsistent referrals and miss out on building predictable systems to generate them. He also promotes a “culture of referrals” framework inside companies that I think many agenceis can benefit from. 


In this episode, we discuss:

• Building a “culture of referrals” inside your agency
• How to reward clients without hurting trust
• Tracking the quality (not just quantity) of referrals
• And more...

You can learn more about Gary on LinkedIn (  / gary-searle-customerse  ) .



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