Under fire for fireworks: Arc'teryx apologizes after stunt sparks outrage
Автор: Global News
Загружено: 2025-09-22
Просмотров: 48512
Canadian outdoor apparel brand Arc'teryx is apologizing for a fireworks display in the Himalayan region of Tibet. Arc’teryx had teamed up with Cai Guo-Qiang – the main artist responsible for the 2008 Beijing Olympic Games’ fireworks – to stage the event. Neetu Garcha explains how the company is being accused of ignoring the environmental values it claims to be championing and what customers think of the marketing stunt.
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