What is Kelly Criterion? The Must Know Concepts for Bankroll Management

Want to maximize your profits and minimize risk in sports betting? 💸 Look no further! Understanding how to use the Kelly Criterion in sports betting will set you up for long term profitability.

In this video, ‪@BetSharpMoneyYT‬ breaks down the Kelly Criterion—the gold standard for bankroll management. Whether you're a seasoned bettor or just getting started, mastering this powerful strategy can help you bet smarter and stay in the game longer.

What you'll learn in this video:
✅ What the Kelly Criterion is and why it works
✅ The formula explained in simple terms (and more detailed terms for you math savants)
✅ Step-by-step examples for real sports bets
✅ The pros and cons of using the Kelly Criterion
✅ How to adjust your strategy with fractional Kelly for safer betting

Table of Contents:
0:30 - What is the Kelly Criterion?
1:15 - Understanding Fractional Kelly (Half Kelly, Quarter Kelly)
2:15 - Breaking down the Kelly Criterion Formula

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