SEO-Friendly URLs – Best Practices for Rankings

Your URL is more important than most people realize.

In this video, we break down URLs (also called slugs) and why they play a key role in SEO, site organization, and user clarity.

You will learn:

What a URL actually does and why it replaces IP address numbers
How clean URLs help organize your website
Best practices for SEO-friendly URLs
Why URLs should be short, clear, and relatable
How and where to include your focus keyword
Why you should avoid putting years in URLs
How leaving years out lets you update content without constant 301 redirects
Why your URL should match your title tag and meta description
How clear URLs help users understand your content before they click

We walk through real examples to show how a descriptive URL tells people exactly what a page is about whether they see it on Google, social media, or anywhere else online.

When your URL clearly reflects the page topic, you create a better experience for users and stronger clarity signals for search engines.

This video wraps up Chapter 1 of the SEO CEO Intro to SEO series.
Next up in Chapter 2: Content, and how to structure it for search and humans.

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