Big Cocoa: Price Struggles In West Africa | World Economy | Mars & Hershey

Big Cocoa: Price Struggles In West Africa - Large corporations, also known as Big Cocoa, control the price of raw cocoa on the West African market and keep global prices low. But what can be done about this and how are prices actually set?

Big Cocoa: Price Struggles In West Africa (2024)
Interviews: Paul Schoenmakers, Michel Arrion, Axel Emmanuel Gbaou, Antonie Fountain, Terry Collingsworth
Genre: Documentary
Country: Germany
Language: English

Synopsis:
Around 5 million farmers produce cocoa beans worldwide, and they are exposed to the direct effects of world market prices for raw cocoa on a daily basis. Large corporations control the price of raw cocoa on the West African market and keep prices low. In 2020, Côte d'Ivoire called for a regulated minimum price for raw cocoa, and in 2022 the EU enforced stricter supply chain laws. However, it remains unclear whether these measures will actually lead to fair prices for West Africa in the long term. Moconomy interviewed VOICE Network, Tony's Chocolonely, Chocolatier Ivoirienne, the ICCO and human rights lawyer Terry Collingsworth to investigate how cocoa prices are set in the West African trade in raw cocoa - an issue that continues to cause controversy.

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