Raf Simons and Louis Vuitton provide a coastal uniform for male youth in L'AN 2000

Shot in Marseille in October 2019, this film presents a multifaceted view of youth and masculinity, at once carefree and exploratory, then brittle and fluid. Combining aerial footage with shots of the French coastline, bare skin is vulnerable and braids dance in the wind.

Credits
Direction: REMEMBER YOU WERE MADE TO BE USED
Assistant Direction & Camera: Lucca Lutzky
Performance: Louis @MP Management, Jodeci @IMG, Yves @Success
Casting: Remi Felipe
Styling: Pauline Collet
Hair: Michael Delmas
Fashion: Found T-Shirt, CC-Steding, Berluti, Ann Demeulemeester, Louis Vuitton, A-Cold-Wall, Y-Project, Both, Wasted Paris, CMMN SWDN, 1017 ALYX 9SM, Dior men's, Raf Simons, Yan Li, Dries Van Noten, SR Studio LA, Etudes
Music: User 383913618 - James’ Rig Cocaine is a Hell of a Drug, Benoît Pioulard & Sean Curtis Patrick - Sunek, Benoît Pioulard & Sean Curtis Patrick - Eaglescliffe, Benoît Pioulard & Sean Curtis Patrick - Leadale, Benoît Pioulard & Sean Curtis Patrick - Marlen
Additional Sound: L'An 2000 excerpt (Andre-Clement Decoufle), In Your Face Interview: Arthur Jafa (SHOWstudio)
Special Thanks: Calum Knight and the SHOWstudio team

Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more.

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