Episode 186 - How To Personalize Direct Mail Campaigns For Even Greater Response

Most business owners burn cash with shotgun marketing and wonder why nothing sticks. This video rips the lid off the real engine behind Glazer-Kennedy’s highest-converting campaigns and why list segmentation isn't “nice,” it’s mandatory. You’ll see how precision targeting, variable data printing, and multi-layered personalization turned average letters into revenue gushers. This isn’t “direct mail”, it’s surgical persuasion across four media channels. If your marketing doesn’t make your prospect say “this is talking directly to me,” you're losing 80% of your potential response.

Dan Kennedy and Bill show how to weaponize every list, every letter, every name, for maximum ROI and total message control. Inside: the 5-version campaign that shattered response benchmarks, the reactivation system that printed millions from “dead” leads, and how to engineer involvement devices that turn marketing into performance art.

💥 This is leverage the average marketer will never touch and your unfair advantage if you act.

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