Leland Maschmeyer: Building a brand in a company vs. an agency

Leland Maschmeyer discusses the differences in building a brand in a company vs. an agency and how agencies can better equip their clients to build successful brands.

Leland is a co-founder, chief officer, designer, and World Economic Forum Young Global Leader. He co-founded COLLINS in 2008, the globally renowned strategy, design and communications firm with a focus on innovation at scale. In 2016, he joined Chobani as its first chief creative officer, later becoming its chief brand officer where he was instrumental in their shift to a culture of innovation

This video is an excerpt from One More Question 📻 if you want to listen to the full episode go here – nwrk.co/omq-leland

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Host: Ross Drakes
Guest: Leland Maschmeyer
Nicework team: Anri Coetzee, Jason Tuohy, David Hillier, Shannon Davis, and Andrea Jonker
Nicework Theme Music: Audio Militia https://www.audiomilitia.com/
Music by David Cutter https://www.davidcuttermusic.com