Tech Scenes with Donald Davidoff, CEO and Co-founder of Real Estate Business Analytics™ (REBA™)

"You can tell someone’s values when things go badly." - Donald Davidoff

In this episode, Donald Davidoff shares the journey of building REBA™, a modern analytics company changing how the rental housing industry uses data. From founding the industry-defining LRO system to launching REBA™, Donald brings a deep history of innovation, leadership, and strategic thinking. We talk about the role of core values in decision-making, building culture in growth-stage startups, and how REBA™ is creating clarity through better coordination, OKRs, and customer focus.

The conversation also dives into the rental housing industry's lag in adopting modern tech, how REBA™ helps leaders make better decisions faster, and the transition from startup mode to scale. Donald unpacks lessons on internal service, process design, team dynamics, and why reverse engineering objectives can unlock alignment across functions.

Takeaways:
• You can tell someone's values when things go badly.
• Strong leaders must balance zooming in and out.
• The rental housing industry is traditionally behind in technology.
• REBA™ aims to connect data systems for better decision-making.
• Cultural fit is crucial in hiring processes.
• Documenting goals helps teams stay on track.
• Organizational clarity supports cross-functional success.
• Process should serve the team, not hinder it.
• Internal customer service matters as much as external.
• Music matters: yes, he picked Meat Loaf.

Chapters:
00:00 Values Revealed in Adversity
02:50 The Transition from Startup to Growth
06:00 Revolutionizing the Rental Housing Industry
12:07 The Birth of REBA™: Timing and Vision
18:07 Building a Strong Company Culture
23:04 Setting the Vision and Objectives
26:34 The Importance of Coordination and Focus
28:25 Understanding Roles and Responsibilities
32:01 Creating Clarity in Organizational Structure
36:24 Balancing Process and Flexibility
41:05 Customer Success and Internal Service
44:44 Desert Island Album Choice

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Music by: andrewapplepie.bandcamp.com

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