Building a Tree & Lawn Care Company Buyers Actually Want

Most green industry owners think a profitable company automatically means a sellable one, but buyers see things very differently.

In this episode, we sit down with Dan Mello, former owner of Seacoast Tree Care and Seacoast Turf Care, to unpack what it really takes to build a buyable green industry business. Dan shares how he grew his company by over 280%, intentionally increased enterprise value, and ultimately exited successfully through private equity. They dive into the operational, financial, leadership, and marketing decisions that positioned the business for acquisition, including hard lessons learned along the way. This conversation offers a rare, behind-the-scenes look at building a company people actually want to buy.

Key Discussion Points
• Why most green industry businesses aren’t actually built to survive due diligence
• The role of recurring revenue in increasing enterprise value
• Leadership mistakes, personal growth, and separating identity from the business
• How systemized operations and strong financials attract buyers
• Why branding and professional marketing impact valuation, not just lead volume
• What private equity buyers look for in tree and lawn care companies
• Building a management team that allows the business to run without the owner

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