How the Lexus LS Set a New Luxury Standard in America

Lexus revolutionized the luxury market in America with their flagship Lexus LS400 in 1990. Let's explore every generation of the LS as Lexus evolves their flagship in their Relentless Pursuit of Perfect.

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Chapters:

0:00 - The Relentless Pursuit of Perfection
3:50 - 1st Generation LS400 (1990 - 1994)
10:06 - 2nd Generation LS400 (1995 - 2000)
17:28 - 3rd Generation LS430 (2001 - 2006)
22:29 - 4th Generation LS460 (2007 - 2017)
29:06 - 5th Generation LS500 (2018 - 20__ )

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