How To Tell a Powerful Brand Story? | Christian Bowen | Episode 2

In this episode you will learn:

1. How does understanding Maslow's Hierarchy of Needs and The Storybrand Framework allow you to build an effective brand story?
2. Branding is not just your logo, colours and visuals.
3. You must understand fundamentally branding is a mission, your values and your reputation.
4. How storytelling is at the heart of branding.
5. Christian's philosophy for building a website in 2024.

And much more...

How do you want to be remembered? How are you going to make your customers lives better? Tap into a feeling. Act like a consumer brand. The world's most captivating brands play off of human emotions and desires.

Christian Bowen is Brand Manager at Midnight Marketing. He excels in helping companies to become recognizable brands through brand storytelling.

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Welcome to Not Your Story Podcast.

How can we tell stories that educate, entertain and inspire?
Winning audiences, capturing markets, growing businesses and brands.

Our mission is clear: to help you tell great stories. Actionable ideas, frameworks and advice on marketing, growth, storytelling and life from creatives and founders. Hosted by Rory Nolan

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Timestamps:

0:00-2:16 - Intro
2:16-4:56 - Early Inspiration to Pursue Marketing
4:56-7:42 - Branding and Psychology
7:42-10:14 - Building Trust in B2B
10:14-16:51 - The Value of Branding
16:51-23:30 - Brand Storytelling
23:30-26:00 - Act Like a Consumer Brand
26:00-31:20 - Christian's Branding Methodology
31:20-35:22 - Building a Website in 2024
35:22-39:05 - Removing Friction From the Customer Journey
39:05-42:10 - Web Design Trends
42:10-44:34 - Function Over Form
44:34-51:21 - AI & The Future of Websites
51:21-54:42 - Rapid Fire Round - Responsive Marketing - SuperBowl Ads
54:42-1:00:18 - Rapid Fire - UFC
1:00:18-1:03:20 - Rapid Fire - Brand Taglines - Hinge
1:03:20-1:05:55 - Conclusion

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