40+ is the best age to start a YouTube channel. Here's why.

Thanks to ‪@KevinKolbe‬ for the inspiration.

Need branding and website strategy? Talk to me and my team at Pathbrand:
https://pathbrand.com

You're not too late for YouTube—you're actually right on time.

If you've been thinking about starting a YouTube channel for your business or expertise but keep telling yourself you're too old, don't have time, or missed your window... this video is for you.

People in their 30s, 40s, 50s, and beyond are in the PERFECT position to build a YouTube presence right now.

Not to become an influencer. Not to go viral. But to share the hard-earned expertise you've spent decades building with the people who desperately need to hear it from someone like YOU.

In this video, I break down why your age is actually your unfair advantage on YouTube, how to start without burning out or pretending to be someone you're not, and the simple 3-step system to get your first video published without overthinking it.

TIMESTAMPS:
0:00 - Introduction: You're Not Too Late
1:29 - The Problem: Why Experts Hesitate
4:08 - The Shift: Age Is Your Advantage
6:50 - Step 1: Shift Your Identity
7:54 - Step 2: Start Stupidly Simple
9:41 - Step 3: Optimize for Your Real Goal
11:30 - Closing & Resources

LINKS & RESOURCES:
🎁 Get the Free YouTube AI Prompts Pack (no email required): https://pathbrand.com/YT40pp
📞 Book a Strategy Call with Pathbrand: https://pathbrand.com/book
🎥 Kevin Kolbe's Channel (inspired this video):    / kevinkolbe  

WHO I AM:
I'm Josh Libatique, founder of Pathbrand, a branding and Internet marketing agency that helps business owners look good, get found, and sell more. I've been in marketing, branding, and creative entrepreneurship since 2010, and I'm on a mission to help established professionals stop hiding their expertise and start scaling their impact through strategic content.

Your people are out there searching for what you know. Show up for them.

#YouTubeAfter40 #YouTubeForExperts #StartingYouTube #ContentCreationOver40 #BusinessYouTube #ExpertPositioning #YouTubeForProfessionals #ThoughtLeadership