How South Indian Masala Films Are Redefining Cinema

In this episode, The Swaddle team explores how dubbed South Indian masala films are changing the landscape of Indian cinema.

Sources:
1. Ormax Media Box Office report (https://www.ormaxmedia.com/data/libra...)
2. Deloitte report on Economic Contribution of the Indian Motion Picture Industry (https://www2.deloitte.com/content/dam...)
3. Rajnikanth and the “Regional Blockbuster” by S.V. Srinivas (http://chicagotamilforum.uchicago.edu...)
4. The ‘pan-Indian’ strategy of Telugu cinema by Srivastan S for The Hindu (https://www.thehindu.com/entertainmen...)
5. Growing Popularity of South Indian Dubbed Movies on Hindi Movie Channels: An Analytical Study by Dr. Subhash Kumar (http://www.xajzkjdx.cn/gallery/341-ma...)
6. Why Bollywood’s Investment Model Is Not Working by Lata Jha (livemint.com/Consumer/rdQg4ZTvADfJ0lC1RHZQOJ/Why-Bollywoods-investment-model-is-not-working.html)
7. Corporatisation of Indian Film Industry: An IBEF report (https://www.ibef.org/download/corpora...)
8. Dubbed South Indian Movies: Why Are They Box Office Blockbusters by The Quint (   • Dubbed South Indian Movies: Why are They B...  )
9. Big hits, bigger numbers -- South Indian films have charmed Hindi viewers, and for good reason in The Print (https://theprint.in/features/big-hits...)
10. Bollywood is finished?| How films like KGF, RRR are destroying Bollywood’s monopoly by Abhi and Niyu (   • How South Indian films are becoming PAN IN...  )

Edit and Motion Graphics: Pranav Ratra
Edit Assistant: Vibhav Saraf
Art Director: Neha Shekhawat
Scriptwriter: Akanksha Mishra
Visual Researchers: Akanksha Mishra, Sailee Dadarkar
Creative Director: Shrishti Malhotra
Executive Producer: Karla Bookman

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