The Pet Tech Opportunity Most Pet Brands Are Ignoring

Grow your pet brand with Pet Excel Marketing - https://rebrand.ly/pet-excel



What does it really take to build, grow, and scale a successful pet brand in today’s competitive market?

In this episode of the Pet Brand Podcast, we sit down with Barry Harris, founder of Happy Hounds Pet Care and FetchSense, an AI-powered pet wearable redefining how pet brands think about behavior tracking, health monitoring, and scalable innovation.

Barry shares how he transitioned from running a hands-on pet care business to building a scalable pet tech company, and what pet brand founders, CEOs, and decision-makers can learn from that journey.

🔑 What You’ll Learn in This Episode:

• How to think about pet brand growth beyond local services
• Real-world pet business strategy lessons from building both a service brand and a tech product
• How AI and data are shaping the future of pet industry leadership
• What it takes to move from a service-based pet business to scaling a pet company
• Insights on pet brand marketing, positioning, and differentiation
• Common mistakes pet entrepreneurs make when launching or rebranding a pet brand
• Practical pet brand CEO tips for long-term growth and sustainability

This episode is designed for:
✔ Pet brand founders & CEOs
✔ Pet business owners looking to scale
✔ Pet entrepreneurs entering the US pet industry
✔ Pet marketers and operators building competitive brands

If you’re serious about rebranding a pet brand, improving your pet business strategy, or building a future-ready pet company, this conversation will give you actionable insights you can apply immediately.

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