Every Company Has a Story. What’s Yours?

Stories are the most powerful form of communication that helps us connect customers and customers on a deep emotional level. Each company has a set of unique stories – a story about the founder, employees, and customers. But surprisingly, most companies do not use these stories, relying on familiar marketing tools. In this presentation, you will learn how to use your stories to attract new customers to the company and strengthen the loyalty of existing ones.

About the speaker: Dr. Sharon Livingston, founder of the Livingston Group for Marketing, helps Fortune 500 companies find and tell their corporate and brand stories. Sharon's TEDx talk was watched 1,027,345 times. Recent clients include Novartis, Merck, J&J, Craft, AT&T, and others.