Custom Fits, Runways & Overcoming Struggles w/ YBG Studios | Ep. 72 | The Workshop Podcast

🎙️ The Workshop Podcast | Ep. 72 — Featuring Mark Lozada (YBG Studios)

This week on The Workshop Podcast, we’re joined by Mark Lozada, owner of YBG Studios, a Wichita-based clothing brand known for creating custom, one-of-one pieces.

We get into a fun, wide-ranging conversation covering:
👕 Mark’s start in fashion and learning the craft
🎤 Working with artists like DaBaby
🎬 Hosting three fashion shows and building brand momentum
📉 Early struggles, setbacks, and lessons learned
🧵 The current state of fashion and where it’s headed
🏀 Some sports talk, wild stories, and even police run-ins 😅

This episode is packed with laughs, gems, and real behind-the-scenes insight into what it takes to build a brand from the ground up while staying true to your vision.

Be sure to follow YBG Studios on all platforms: @ybg.studios

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#TheWorkshopPodcast #YBGStudios #MarkLozada #WichitaFashion #CustomClothing #EntrepreneurTalk #FashionPodcast #CreativeJourney #WichitaKS

Time stamps
00:00 Intro
00:15 EP Start
01:30 Shoplifting Story
06:45 Welcome to The Workshop
07:30 Mark from YBG Welcome
08:30 Finding someone that believes in you
09:40 What does YBG mean
11:25 Any bad advice
14:14 What do you enjoy the most about this
15:12 The process
17:22 How Mark got started and early struggles
20:54 Fashion shows
25:35 Diddy Doc (get something off your chest)
30:00 Movie Villains
32:18 Colts depression (get something off your chest)
34:54 Walmart Deli (get something off your chest)
39:05 Fair or Foul
42:40 Don’t let people play with you
46:40 The state of fashion
50:00 Looking for in models for brand
52:02 YBG Fav Collab
54:50 Fashion and sports
57:25 Stacked Teams Debate
01:02:00 NBA Player you want to style
01:03:15 Steph leaves under armor
01:08:00 Quick hitters