How Do Movements Mobilize New Participants?
Автор: The Sociology Workshop
Загружено: 2026-01-17
Просмотров: 1
Ever wondered how social movements go from a few passionate people to a powerful force? This video breaks down the core sociological mechanisms behind their growth and success.
You'll learn about the key strategies movements use to attract and retain participants:
► How effective framing (diagnostic, prognostic, and motivational) shapes public perception and drives action.
► The critical role of social networks, both strong and weak ties, in recruiting new members.
► The importance of resource mobilization, from funding to volunteer skills, in sustaining and expanding a movement.
► Why 'biographical availability' impacts who can participate and how movements adapt to different levels of commitment.
#SocialMovements, #Sociology, #CommunityOrganizing, #SocialChange, #Activism
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