How to master copywriting so fast it feels illegal

Our free 22-hour course on writing copy, research, sales psychology, and landing jobs ➡️    • The Copywriting Megacourse | The Only Cour...  

Join our email list and we'll send you tips, advice, and resources for 30 days ➡️ https://www.copythatshow.com/

Talk to us on the Copy That! Discord server ➡️   / discord  
~-~~-~~~-~~-~

What does it actually take to become a world-class copywriter in just 30 days?

In this video, Sean breaks down the legendary Gary Halbert’s 30-day copywriting crash course, sharing practical steps, reading lists, and hard-won insights from his own decade in direct response copywriting.

Whether you’re just starting out or looking to sharpen your copy chops, this guide will show you how to:

Build a solid foundation with the best copywriting books ever written
Practice copywriting the way the pros do (including hand-copying classic ads)
Develop a swipe file to make writing easier and more effective
Do deep product research and competitor analysis
Write, rewrite, and tighten up your copy so it actually sells
Avoid the biggest mistakes new copywriters make

Follow Halbert's advice and you'll get good so fast it'll feel illegal... which is appropriate, since Gary Halbert actually went to prison because of copy he wrote 👀

TIMESTAMPS:
0:00 Is it possible to become a world-class copywriter in just 30 days?
2:41 A quick disclaimer
3:25 Read these books
7:05 Study these sales letters
10:29 Get experience mocking up and designing an ad
12:03 Sorry, there are no shortcuts
13:13 Reread and take notes
14:09 Start building a headline swipe file
16:08 A quick recap of everything so far...
17:27 Take a few days off
18:34 Time to start practicing and writing copy (competitor research)
21:05 Select and study the product (product research)
21:44 Review your notes, think, swipe, and write down ideas
25:23 Identify your main idea and freewrite fast
28:21 Revise, rewrite, and edit your first draft
31:10 A quick note about client outreach
33:10 Let's get real for a moment...

Affiliate links to the listed books:

Scientific Advertising by Claude Hopkins - https://amzn.to/4eb5N0u
The Robert Collier Letter Book - https://amzn.to/446JUe9
Tested Advertising Methods by John Caples - https://amzn.to/449ytm0
How To Write A Good Advertisement by Vic Schwab - https://amzn.to/44vUvQ7
Breakthrough Advertising by Eugene M. Schwartz - https://amzn.to/4jXptGa
7-Steps To Freedom by Ben Suarez - https://amzn.to/4lijnSa
The Boron Letters by Gary Halbert - https://amzn.to/3HL6gdz
The Lazy Man's Way to Riches by Joe Karbo - https://amzn.to/40dFwJ1
The Gary Halbert Letter (All Issues) - https://thegaryhalbertletter.com/news...

Links to the recommended sales letters:

Do You Make These Mistakes In English? - https://swiped.co/file/do-you-make-th...
What Everybody Should Know About This Stock And Bond Business - https://swiped.co/file/about-this-sto...
The Nancy L. Halbert Heraldry Letter - https://swiped.co/file/coat-of-arms-l...
How To Burn Off Body Fat, Hour-By-Hour - https://swiped.co/file/body-fat-hour-...
At 60 Miles An Hour The Loudest Noise In This Rolls Royce Is The Ticking Of The Electric Clock -
https://swiped.co/file/rolls-royce-ad...
Why Men Crack - https://swiped.co/file/why-men-crack-...
How To Collect From Social Security At Any Age - https://swiped.co/file/social-securit...
The Admiral Byrd Transpolar Expedition Letter - https://swiped.co/file/admiral-byrd-e...
The Lazy Man's Way To Riches - https://swiped.co/file/lazy-mans-way-...

Other free resources:

Halbert's full 30-day guide - https://www.thegaryhalbertletter.com/...
The Facebook Ad Library -   / library  
The Google Ad Transparency Center - https://adstransparency.google.com/
The Hemingway Editor - https://hemingwayapp.com/
How to get your FK Score in Microsoft Word - https://support.microsoft.com/en-us/o...

~-~~-~~~-~~-~
Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky