90's Minimalism: The Aesthetic That Refuses to Die

From slip dresses to sleek silhouettes, the ’90s minimalism aesthetic is still as relevant as it's ever been. In this video, I’m digging into the quiet luxury ethos that defined a decade, spotlighting archive pieces from Jil Sander, Tom Ford’s iconic Gucci era, and Issey Miyake’s Japanese influence

We’ll explore how icons like Naomi Campbell, Lisa Bonet, and Sade Adu gave “less is more” an undeniable cool factor—plus why this pared-down style still resonates in 2025, influencing everything from architecture to everyday fashion

Whether you’re chasing timeless outfits and looking to develop your own style with this era in mind, or just curious about the deeper story behind this era’s clean lines, tune in for a chill, unfiltered deep dive into why ’90s minimalism refuses to die :)

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Chapters:
00:00 Introduction
01:01 The Impact of the Late 80's Economic Downturn on Society
01:27 Industry Leading Designers of 90's Minimalism
03:11 The Shift in Music, Photography and Architecture in the 90's
05:36 Iconic 90's Minimalist Figures: Naomi Campbell, Sade Adu, Lisa Bonet, Halle Berry, Ozwald Boateng & Willy Smith
07:54 A Closer Look at 90's Minimalist Design Language
09:47 Steve Jobs' impact on 90's Minimalism
13:42 Online Discourse on the Minimalist Idea
16:36 What Minimalism Means for Me
17:57 Outro