Brands & Branding Explained: 4 Key Concepts Every Marketer Should Know

Confused about what a brand really is? You’re not alone. In this video, I break down the four core concepts of branding that every business and marketer should understand — whether you're building a personal brand or working with a company.

Here’s what we cover:

🔤 What is a Brand? – Understand the difference between a brand and branding
🧠 Brand Management – Learn how to shape and protect your brand identity
📈 Brand Strategy – Discover how to align your brand with long-term goals
📊 Brand Marketing Plan – See how your brand connects to your marketing efforts

This short guide is perfect for students, small business owners, marketers, or anyone curious about how brands really work behind the scenes.

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🧭 This video is a compilation of videos from course module number 8.3.1
🏢 Program 8: Managing Customers and Clients
🏘️ Course 3: Marketing for Managers
🏠 Section 1: Brands and Brand Management




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🔖 CHAPTER MARKERS
00:00 - What is a Brand? And what is Branding?
11:31 - What is Brand Management?
16:22 - What is a Brand Strategy?
22:32 - What is a Brand Marketing Plan?


#BrandingBasics #BrandStrategy #BrandManagement