Salesforce Agentforce Commerce: three levels of AI shopping

James Semple, Product Management Director for Agentforce Commerce at Salesforce, reveals the future of AI-powered commerce at Agentforce World Tour Amsterdam. Learn about the three distinct levels of agentic commerce, from syndicated commerce with ChatGPT integration to owned brand experiences. AI is changing Commerce, and businesses can transform customer interactions across every touchpoint.

Discover how Salesforce is partnering with OpenAI and Stripe to create the Agentic Commerce Protocol (ACP), enabling AI agents to purchase on behalf of customers autonomously. James explains how channel agents work within WhatsApp and iMessage, creating seamless shopping experiences that feel natural and personalized. The conversation explores practical implementation strategies, data requirements, and how companies of all sizes can leverage these AI agents to deliver white-glove concierge service at scale.

Key Takeaways:
• Three levels of agentic commerce: syndicated, channel agents, and owned experiences
• Agentic Commerce Protocol (ACP) partnership with OpenAI and Stripe
• WhatsApp and iMessage integration for conversational shopping
• Shopper agents that provide personalized product recommendations
• Data 360 (Data Cloud) integration for real-time customer context
• Implementation strategies for businesses of all sizes
• How agents reduce service cases by 60% (Pandora example)
• Marketing Cloud integration for seamless customer journeys
• The future of AI-powered personalization in e-commerce

Chapters:
0:17 - Agentforce Commerce introduction
0:59 - Three levels of Agentic Commerce
1:15 - Syndicated Commerce with ChatGPT
3:37 - Channel agents and WhatsApp Commerce
4:59 - The Shopper Agent experience
5:46 - Personal AI assistants and shopping
9:01 - Data foundation requirements
9:41 - Stage three flagship brand experience
12:07 - Data Cloud and shopper context
16:38 - Solutions for small and medium Businesses
16:40 - Transforming marketing with AI agents
27:23 - Migration and implementation guidance

Relevant Keywords: Salesforce AgentForce, AI commerce, agentic commerce protocol, conversational commerce, WhatsApp shopping, ChatGPT integration, shopper agents, personalized e-commerce, Data Cloud, marketing automation, B2B commerce, B2C commerce, AI shopping assistants, customer experience, digital transformation