Is Insurance the Right Move for Your Practice? | Free Masterclass for Dietitians

Is Insurance the Right Move for Your Practice? | The Reimbursement Dietitian

Thinking about accepting insurance clients, but not sure if it’s the smartest step for your business? 🤔 You’ve probably heard other dietitians say it’s the “best way” to grow your practice—but here’s the truth: insurance isn’t for everyone.

In this free, no-fluff webinar, I walk you through the real pros, cons, and hidden details dietitians must understand before signing their first contract. You’ll see exactly how credentialing works, the rookie mistakes to avoid, and a simple framework (Your Why → Your People → Your Mindset) to decide if insurance fits your goals and lifestyle. You’ll leave with clarity—and a concrete next step.

🔗 Ready to get clarity on your business model?
👉 Apply for Coaching: https://bit.ly/reimbursementservices

👉 Done-for-you Credentialing: https://bit.ly/doneforyouinsuranceser...

Hey friends, I’m Amy Plano, The Reimbursement Dietitian. I’ve accepted insurance since 2008 and have helped hundreds of dietitians build profitable, sustainable practices. I’ll be candid about when I tell RDs not to take insurance—and exactly why.

If you’ve ever asked yourself:
❌ “Is insurance worth the headache?”
❌ “What’s the real difference between preventative vs. medical coverage?”
❌ “Why do some RDs say insurance ‘doesn’t pay’—and others thrive?”

…this webinar is for you.

📌 What You’ll Learn
✅ Cash vs. insurance—real benefits, drawbacks, and who each model is best for
✅ Credentialing basics: time, paperwork, patience (and why training matters)
✅ Preventative vs. medical MNT: coverage, cost share, and what patients actually pay
✅ Specialties with strong coverage (weight management, diabetes, PCOS, GI, ED/IE)
✅ Reimbursement reality: why rates vary by state & payer and how to think about them
✅ Referrals & demand: why doctors prefer in-network handoffs and how directories help
✅ Marketing truth: insurance ≠ zero marketing (how to do it differently)
✅ Integrating high-ticket programs ethically in an insurance-based practice
✅ Mindset: the single trait that separates successful RDs from the rest

⏰ Timestamps
00:08 | Welcome + The #1 question: “Is insurance right for you?”
00:32 | Goal of today: honest pros/cons and a clear decision framework
01:15 | Cash vs. insurance: merits of both (no model-shaming)
02:26 | Why this feels overwhelming (and what actually happens behind the curtain)
03:50 | The training gap: most RDs weren’t taught to do insurance correctly
05:50 | Personal story: early career overwhelm → why I chose insurance
08:40 | The 3-part decision: Why, Your People, Mindset
12:05 | Preventative vs. medical MNT (what patients pay & why)
15:20 | Which specialties are well-covered (weight, diabetes, PCOS, GI, ED/IE)
18:06 | Mindset reality: doing hard things, failing forward, and growth
20:12 | Cash vs. insurance—benefits you might not expect
22:34 | Coverage today: many plans offer robust MNT (patients want to use benefits)
24:50 | Doctor referrals, directories, and how patients actually find you
26:55 | Reimbursement varies widely (state/payer)—how to think about “the rates”
28:15 | Marketing truth: you still need it (just different from social-only)
29:10 | Yes, you can offer high-ticket programs with insurance (responsibly)
30:10 | Best practices, next steps, and a special offer for attendees

📍 Let’s Connect
Instagram: @reimbursement_dietitian
Facebook: facebook.com/reimbursementdietitian
LinkedIn: Amy Plano

🎥 Weekly videos to help you grow a profitable, insurance-based practice — no fluff, no BS, just real talk.

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👀 Drop your biggest worry about accepting insurance in the comments—let’s solve it together.

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