How Apple Crushed Its Smartwatch Competitors

Apple sells more watches than all of its rivals combined, turning a single product line into a $20-billion business. Yet when the Apple Watch first hit the market, it was dismissed as confusing and looked destined to lose against a smaller competitor already dominating wrists worldwide. This video unpacks how Apple managed to flip the script, and why the next phase of its smartwatch strategy could be even more impactful.

0:00 - Intro
0:36 - Chapter I - Apple's Early Failures
2:08 - Chapter II - The Pivot that Saved Apple
4:17 - Chapter III - Apple's Secret Plans

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*The information contained in this video is for informational use only, it should not be considered advice or as a recommendation.