Why Flying Spirit Doesn’t Suck Anymore

How Best-in-Class Companies Build Company Loyalty 🔗 https://clickhubspot.com/1e5f32

Once the laughingstock of American air travel, Spirit Airlines was the punchline of late-night jokes, infamous for endless fees, cramped seats, and an “it is what it is” attitude toward service. But in 2025, WalletHub named it the best airline in America. So…what happened?

In this video, we board a Spirit flight to investigate how the ultra-low-cost carrier went from industry outcast to on-time champion and safety award winner—without abandoning its budget roots.

We’ll walk through the early days of chaos, the bold strategy behind those infamous baggage and water fees, the fallout and the reset, and finally, the comeback. Along the way, we cover lessons for every company on transforming bad PR into a business advantage.

But not all that flies stays airborne. Despite the progress, Spirit filed for bankruptcy in late 2024. So, where do they go from here, and what can you learn from their rise, fall, and reinvention?

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