Sea Otter 2025 // 5DEV NEW Sample crank program and a NEW Prototype

At Sea Otter Classic 2025, we caught up with the crew at 5DEV Components to check out something unique in the crank world—an all-new Sample Cranks Program.

This new initiative from 5DEV allows dealers and shops to get hands-on with their precision-machined, ultra-premium cranks before committing to a full order. It’s a try-before-you-buy system aimed at getting more shops comfortable with spec’ing and selling 5DEV’s high-end cranksets across MTB, enduro, and gravel categories.

If you’ve ever wanted to feel the stiffness, craftsmanship, and finish of 5DEV cranks up close—this is your shot. It’s a smart move from a boutique brand looking to build real relationships with the retail side of the industry.

📦 Available now through BTI—ask your rep about the Sample Cranks Program.

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