What B2B Marketers Can Learn from B2C Brands || The Future of Marketing!

What happens when a former Ford marketing leader steps into the B2B fintech world?
In this episode, we sit down with Marqeta’s Chief Marketing Officer, who shares her incredible journey from leading U.S. Marketing at Ford Motor Company to driving brand transformation at Marqeta — a global fintech innovator.

She reveals how B2C storytelling, emotional branding, and data-driven insights can revolutionize B2B marketing, plus her approach to balancing brand vs. demand, leveraging AI for creativity, and elevating social-first content.

Here’s what you’ll learn:
💡 Why emotion and culture matter in B2B storytelling
🎯 How to make your brand stand out in a “boring” category
🚀 Tips for scaling brand impact without massive budgets
🧩 How to build a marketing team that’s creative and data-driven
🧠 Career advice for marketers who want to become CMOs
🔥 Why every brand should start thinking social-first

If you’re in marketing leadership, brand strategy, or B2B growth, this episode is packed with insights you’ll want to revisit.

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