Qualcomm tells us how ARM chips will disrupt the enterprise PC market

At Qualcomm's Snapdragon Summit in Maui, Hawaii, Carmen True, vice president of Compute Marketing at Qualcomm, discusses the newly announced Snapdragon X2 Elite chip. This next-generation compute platform takes AI processing to a new level with enhanced NPU capabilities for concurrent workloads, specifically designed for B2B environments where on-device processing and data security are critical.

The conversation explores Qualcomm's strategy for enterprise adoption, including their focused efforts on app ecosystem development with Microsoft, B2B marketing initiatives, and the newly announced Guardian technology for device management and security. Carmen addresses key enterprise concerns around manageability, compatibility, and form factors while explaining how Qualcomm is positioning itself beyond mobile devices into the broader computing market.

Key takeaways:
• Snapdragon X2 Elite enables exponential AI processing with concurrent NPU workloads
• Qualcomm Guardian technology provides cellular-based device management and security
• Partnership with Microsoft accelerates ARM app ecosystem development
• B2B marketing focuses on 100% performance when unplugged vs. 55% competitor throttling
• OEMs can customize Guardian capabilities for different enterprise use cases
• Data center computing represents Qualcomm's next frontier beyond device-focused strategy

Chapters:
00:00 - Introduction from Snapdragon Summit
00:33 - Snapdragon X2 Elite chip overview
01:21 - App ecosystem development challenges
03:02 - B2B marketing strategy
05:44 - Enterprise manageability features
07:09 - Qualcomm Guardian technology announced
09:20 - AI use cases and future impact

Keywords: Qualcomm Snapdragon X2 Elite, enterprise AI computing, NPU processing, Qualcomm Guardian, ARM architecture, B2B laptops, device management, Microsoft Windows 11, on-device AI, enterprise security