What is the real ROI of Marketing?

What does count as successful marketing? Is it follower count or engagement? What is the true ROI of Marketing?

Since the dawn of business, marketing has had a hard time defining its return on investment. This makes marketing oftentimes the first on the chopping block. But what if we can figure out how it connects AND how to build sustainable goals based on what we can do for marketing?

In this video, I'll be giving you key questions to ask so that you can work backward + 3 key metrics you should be tracking on social media.

Chapters:
0:00 Intro
1:40 What are good analytics?
2:05 What are good goals?
3:16 The Real Benefit and ROI of Marketing? Knowing what Marketing Source works for you?
4:49 3 Digital Marketing Metrics
5:39 Share of Voice
7:22 Engagement Rate
8:50 User Generated Content
10:34 What counts as a good job?
11:20 How to set correct goals and work backward? Key Questions to Ask
14:35 How to tie it back to your marketing strategy?


Connect with me!
subscribepage.io/TE26A0
rxuconsulting.com
https://www.instagram.com/imperfectly...
https://www.linkedin.com/in/ruoyunxu/
https://www.facebook.com/rxuconsulting/

If you're new here:
Hi, changemaker or marketer! I'm Ruoyun, human-centered Marketing, and Business Advisor, and welcome to my channel. For over the last 10+ years, I have advised brands like BigCommerce, Serenity Kids, Slow North, and more to amplify their impact in their communities through Human-Centered Marketing. Follow along if you're looking for fun, educational content that inspires you to go about your day.