What Is ASO? [App Store Optimization]

Are you struggling to increase downloads for your app or game?
Then you need to invest in App Store Optimization, also known as ASO! ASO is the process of optimizing an app’s visibility to ensure it reaches the right people and increase downloads!

In simpler words, ASO comes down to this simple equation: traffic multiplied by conversion equals downloads.

⏱️TIMESTAMP⏱️
00:00 Introduction & Importance of App Store Visibility
00:38 App Store Optimization Defined
02:37 Why You Should Do ASO
06:56 Why Invest in ASO - Superscale Case Study
09:13 Conclusion

ASO is important because everyone will come through the app stores to download your app. Whether that person found your app through social media ads, native ads in an app, or through any other channel, your product page plays a major role in convincing these users to download your app.

This video is part of our ASO with AppTweak course. In this course, you will learn from ASO experts and apply their best practices on the AppTweak platform. After, you will be able to authenticate your knowledge with a certificate! Take the course: https://certification.apptweak.com/

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