Most Business Problems Aren’t Revenue Problems

Fix Your Expectation Gap: Why Small Companies Can’t Win Talent Without Better Benefits.

This premiere episode of 'It’s Personnel', hosts Mike Gazzano (Director of Growth) and Richard Leduc (VP of Sales) tackle one of the biggest hidden challenges small and mid-size businesses face today: the expectation gap between what business owners want from employees and what top talent expects from employers.

Most leaders think growth struggles are about revenue or product — but the data shows the truth is simpler: people problems are growth problems. When talent expectations and business goals don’t align, culture suffers and turnover rises.

Mike and Richard break down why PEO solutions (Professional Employer Organizations) like Helpside can be a game-changer for businesses with 20–150 employees.

We dive deep into:
Why small businesses overpay for health insurance
How PEOs lower costs while improving benefits
What a PEO actually does (HR, payroll, compliance, and benefits)
How to compete with big companies for top talent
Why retention is the most profitable growth strategy
The truth about co-employment and control
How better HR systems improve culture and performance


00:00 – Why Most Small Businesses Struggle to Grow
01:00 – The Talent Gap Killing Small Businesses
02:45 – Why Employee Benefits Are a Competitive Advantage
05:00 – How PEOs Lower Health Insurance Costs
08:30 – What a PEO Actually Does (Explained Simply)
12:00 – Competing With Big Companies for Talent
15:45 – Helpside vs Big-Box PEOs (ADP, TriNet, Insperity)
19:30 – How Better HR Reduces Employee Turnover
24:00 – Does a PEO Take Control of Your Company?
29:45 – Why Retention Is the Most Profitable Growth Strategy

Resources:

The Ultimate HR Success Toolkit: 15+ Essential Checklists, Guides, and Templates for Complete Compliance and Growth: https://www.helpside.com/hr-resource-...

The Tech Founder’s Roadmap to Scaling from 1 to 100: https://www.helpside.com/tech-founder...

Make Your Agency Un-fireable: The 2026 Broker’s Cheat Sheet for Scaling & Retention: https://www.helpside.com/broker-succe...

How Much Time and Money Can You Save with a PEO? PEO Calculator: https://www.helpside.com/how-much-tim...

FREE Benefits Audit Schedule a live demo: https://www.helpside.com/schedule-dem...

Connect:

Website: https://helpside.com?utm_source=youtu...

LinkedIn:   / helpsideteam  

Facebook:   / helpsideteam  

Instagram:   / helpsideteam  

X: https://x.com/helpside_team

#helpside #smallbusiness #peo #peoservices #employeebenefits