Meet the Analyst: Retail Media Measurement—Closing the Loop Across Media Formats and Sales Channels
Автор: EMARKETER
Загружено: 2023-08-08
Просмотров: 563
Insider Intelligence vice president and principal analyst Andrew Lipsman examines how retail media measurement will evolve, the metrics that matter, and how retailers and brands must adapt to realize the potential of full-funnel targeting and attribution. He's joined by Shailesh Khadapkar, principal strategist at Adobe.
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