DAS 2018 | Bridge the Gap

Bridge the Gap - Unite Content and Customer Intelligence for Audience Engagement and Growth. In order to identify the levers that increase engagement and audience, content owners need to jump the chasm between analysis of their content and audience response. To accomplish this, they must face down a massive engineering hurdle, which existing solutions do not solve. Too much disparate data in too many places. Too little insight into the meaningful attributes of content. Emergent media companies (Netflix and Amazon) built their content empires on top of powerful engineering. Learn how to bridge the gap – go from tons of data to real insight because ultimately, companies do not need more data, they need more data-fueled answers.

Speaker: Randa Minkarah, Co-founder and COO, Transform

June 5, 2018 | New York