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Viewable Impressions vs vCPM vs eCPC — The Truth Behind Google Ads Metrics!
Автор: SearchGiks
Загружено: 2025-11-12
Просмотров: 11
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Confused between Impressions, Viewable Impressions, vCPM, and eCPC in Google Ads? 🤔
In this video, I’ll break down what each of these metrics really means — and how they impact your ad performance and budget.
✅ What are Viewable Impressions
✅ How vCPM (Viewable Cost per 1000 Impressions) actually works
✅ eCPC (Effective Cost per Click) explained with a real campaign example
✅ Which metric matters more for visibility vs performance
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