Why We Keep Buying Stuff We Don't Need...And How To Not

Today, I want to talk about something we all fall victim to—some of us far more than others, but still all of us to some extent: buying stuff we don’t really need. And let’s be honest, it’s so easy to get sucked in. The flash sales, the influencer hauls, the ‘limited-time only’ deals, the pressure to consume crushing us from all sides—before you know it, you’re holding three packages of things you don’t even remember ordering.

But why? Why do we keep spending, even when we know we shouldn’t? Well, it turns out, our brains are kind of wired for it. Marketers and brands understand this really well, and they’ve mastered the art of making us crave more.

So we’re going to dive into some ways you can break that cycle, and look at why we buy in the first place, because I think the key to stopping any kind of behavior is to first understand it.

0:00 Intro
01:30 The Psychology Of Consumption
01:45 Scarcity Marketing
02:38 Herd Mentality
04:31 The Persuasive Power Of Videos
06:16 Changing Attitudes On Marketing
07:23 Fast Fashion & Low Prices
08:49 Psychological Pricing
10:01 Credit Cards
13:21 How To Stop Overconsuming
13:56 Take Stock of Your Consumption
14:18 Try a “Nothing New” Challenge For A Set Period Of Time
15:14 Create a ‘Wish List’ Instead of Impulse Buying
16:28 Unsubscribe & Unfollow
16:45 Set Spending Rules
19:00 Choose New TO YOU
19:58 Find Your ‘Why’
20:12 Outro


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