Building Million-Dollar Brands: Strategy, Story, and Smart Positioning

In this upcoming episode of WinsDay, we’re diving into what it really takes to build and scale brands that last, from organic growth to powerful positioning that drives recognition and revenue.

Joining Jessie Lizak are two marketing leaders who’ve mastered the art of scaling with purpose and creativity:

Dylan Jahraus, CEO and Founder of The Ultimate Etsy Course and etSEO, has helped over 2,000 Etsy sellers grow from side hustles into multi-six-figure businesses without relying on paid ads.

With expertise in e-commerce, pricing strategy, and product development, Dylan breaks down the tactics that make organic scaling achievable and repeatable.

Mary Delano, CMO at Moosylvania, has led national campaigns for top brands across digital, social, and PR. Her deep experience in packaging, positioning, and brand storytelling gives her a unique perspective on how brands in competitive industries stand out, and stay relevant.

Together, they’ll explore:

1. Scaling Without Ads: How to Build a Multi-Million Dollar Brand Organically
2. Packaging and Positioning: How Brands Stand Out in the Spirits Industry
3. Brand vs. Product: What Really Drives Marketing Success
4. Turning Expertise into a Scalable Offer: The Framework Behind a $10M Coaching Brand

If you’re focused on brand strategy, scaling your business, or transforming expertise into revenue, this conversation will give you the playbook for long-term growth without the noise.