SPSS Part 2A: Correlation & EFA Explained Simply (Heavenly Delights Case Study)
Автор: Dr. J here
Загружено: 2025-12-09
Просмотров: 72
Welcome to SPSS Part 2A!
In this video, Dr. J walks you through Correlation Analysis and Exploratory Factor Analysis (EFA) using data from the Heavenly Delights Café case study.
You will learn how to:
✔ Interpret correlation coefficients (r values)
✔ Understand significance levels (p-values)
✔ Identify strong vs weak relationships
✔ Run EFA using SPSS (KMO, Bartlett’s Test, Factor Loadings)
✔ Remove problematic items and re-run EFA
✔ Translate statistical output into business insights
This video is perfect for:
• Business & management students
• MBA learners
• Researchers using SPSS for the first time
• Anyone preparing for data analysis in research methodology
👉 Don’t forget to complete the quiz and class activity after watching!
📌 PART 2B (Reliability + Regression) — coming next
📌 Subscribe and follow Dr. J Here for more SPSS lessons and research tips
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