From Events to Relationships: A Fundraising Evolution
Автор: Fundraising Lab
Загружено: 2025-08-05
Просмотров: 6
In this conversation, Rob Burke and Trevor McPherson discuss effective fundraising strategies, emphasizing the importance of relationship building over traditional event-based fundraising. Trevor shares his journey from a sports performance background to becoming the Director of Development at the Kinder Smile Foundation, highlighting the changes in the fundraising landscape, the significance of utilizing CRM systems, and the necessity of setting clear goals to avoid burnout. The discussion provides valuable insights for fundraisers looking to enhance their impact and focus on what truly matters in their work.
Takeaways
• Fundraising is about prioritizing what matters most.
• Transitioning from events to major gifts can yield better results.
• Segmented donor lists enhance communication and relationship building.
• Utilizing CRM effectively can prevent data from 'dying'.
• Setting objectionable goals keeps fundraisers accountable.
• Open communication with leadership is crucial for fundraising success.
• Compartmentalizing work helps prevent burnout.
• Connecting with program staff can reignite passion for the mission.
• Building relationships with donors takes time and effort.
• Finding a personal system that works is key to success.
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке:
