The #1 reason your website ISN’T ranking: Outdated Content | Here’s how to fix it | Free SEO Tool

Freshness Distance Calculator: https://freshnessdistancecalculator.com/

The #1 reason your website isn’t ranking? Your content is outdated and Google hates it 😡

If you want your website to rank higher, you need to keep your content updated regularly.

According to a recent leak, Google considers content "fresh" if around 30% of it is updated.

So, how often should you update your content? I’m so glad you asked 😏

I built a free Freshness Distance Calculator that analyzes search results and tells you exactly how often you should refresh your content to stay competitive on Google.

Freshness Distance is a concept by Ross Hudgens. It measures the gap between the newest and oldest ranking pages, giving you a clear idea of how frequently updates are needed.

The tool is completely FREE, and you can run up to 10 searches per day.

But quality also matters! Updating your content just for the sake of it won’t help if the updates don’t align with the topic or your audience’s needs.

Here’s how to keep your content fresh 👇

🔹 Rework paragraphs with new information.
🔹 Fix errors, add FAQa, and make minor tweaks regularly.
🔹 Remove content that is no longer relevant or repetitive.
🔹 Update core service pages monthly with new text, videos, or photos.
🔹 Update the date on the page you are refreshing.
🔹 Add new reviews and testimonials to build trust and demonstrate ongoing engagement.
🔹 Share updates about your latest work or industry news to show that your business is active and current.

P.S. Type “Up, Up, Down, Down, Left, Right, Left, Right, B, A” on the tool page and see what happens 👀

🚨 Important: Set up rank tracking before updating your content to measure the impact of your changes.

#SEO #localseo
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P.S.: Whitespark can help you ⬇️

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