The Alex Hormozi Equation (for renting out your land at outrageous prices)

When I first got into glamping, everyone told me the same thing: “Just raise your prices.” But every time I did, bookings dropped. When I lowered them again, I filled nights—but barely made a profit.

Everything changed when I read Alex Hormozi’s $100M Offers and learned his Value Equation. It completely flipped how I think about pricing. It’s not about charging more or less—it’s about making your offer feel 10x more valuable than what guests expect.

In this video, you’ll sit in on a real consultation I had with Jason, one of my members inside "Your Land Is Gold." He’s got two incredible ADUs on his property—pickleball court, mini golf, killer view—and he’s charging the same nightly rate I charge for tents. Together, we walk through Hormozi’s equation and figure out how he can raise perceived value, not just price.

Here’s the equation we unpack:
Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time Delay × Effort & Sacrifice)

We break down each part—how to make guests feel certain their dream stay will happen, how to remove friction, and how to add value that’s impossible to ignore. By the end, you’ll see exactly how I went from $100/night to $300/night and stayed fully booked.

And for Jason? He's on his way to turning his $300/night to $1000/night.

If you’re sitting on land and not earning from it yet, this video might change how you think.

👉 Join me and other landowners inside Your Land Is Gold at https://skool.com/gold
You’ll get access to my curriculum, personal consultations like this one, and a growing community of people turning their land into income.

Because your land isn’t just dirt—it’s gold waiting to be mined.