A Brilliant Failure: The Atari 400 & 800 Story

When the Atari 400 & 800 launched they managed to land without much interest, and failed to get traction, especially in their native US market. Why weren’t they success, what bad luck and unforced errors got them to that point, and why were they such a great design?

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Sources:
https://ataripodcast.libsyn.com/antic...
https://www.atariarchives.org/dev/CGE...
https://archive.org/details/JoeDecuir...
https://archive.org/details/JoeDecuir...
https://archive.org/details/atari-800...
https://en.wikipedia.org/wiki/Star_Ra...
   • Oral History of Steven Mayer  
https://archive.org/details/vcf19east...
https://en.wikipedia.org/wiki/CTIA_an...
https://archive.ph/20121208194608/htt...
https://en.wikipedia.org/wiki/CES_(tr...)
https://en.wikipedia.org/wiki/Atari_B...
http://historyofpersonalcomputing.com...
https://mcurrent.name/atarihistory/wc...
https://archive.org/details/19781128A...
https://archive.org/details/Inside_At...
https://archive.org/details/vcf19eastr6
https://www.gamedeveloper.com/busines...
https://en.wikipedia.org/wiki/Elite_(...)
https://en.wikipedia.org/wiki/Galaxian
https://en.wikipedia.org/wiki/Atari_8...

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