MTMM: Campbell & Fiske Validity Criteria Explained

QuantFish instructor Dr. Christian Geiser explains Campbell and Fiske's (1959) criteria for examining convergent and discriminant validity based on a multitrait-multimethod (MTMM) matrix.

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Dr. Christian Geiser is a quantitative psychologist, author of two books on Mplus, and a leader in the development of latent variable techniques for complex data. With his accessible books and sought-after workshops, he has helped thousands of researchers and students around the world to achieve their analytic goals. Visit his website at christiangeiser.com.

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