Coca-Cola Frozen: SIP. FREEZE. REPEAT. | Golden Wolf

With bold strategic foresight, Coca-Cola didn't just launch a frozen beverage; it embraced the 'guaranteed brain freeze' as a unique brand territory. Recognising the oddly satisfying, shareable feeling of the 'brain freeze,' Coca-Cola transformed this universal experience into a powerful brand narrative, forging an authentic connection with today's Gen Z consumers. The brand challenged itself to make this invisible, universal sensation into a visible and ownable one.

To bring this ambitious vision to life, Coca-Cola partnered with WPP Open X Led by Ogilvy Singapore, and Golden Wolf tasking them to translate the intense feeling of brain freeze into a series of explosive audio-visual narrative designs. The result, enabled by this creative collaboration, is seven immersive and aesthetic universes — each resonating with the diverse energies of Gen Z subcultures. Rolled out through an integrated ecosystem of social media, unmissable outdoor executions, innovative TikTok filters, and collectible merch, the campaign captures an authentic, shareable brand experience that speaks the language of a new generation.

CREDITS
Brand: Coca-Cola
Agency: Hogarth, Ogilvy Singapore
Golden Wolf
Managing Director: Dotti Sinnott
Studio Director: Henry Purrington
Executive Creative Director: Stefan Falconer
Executive Producer: Ginger Hanner
Director of Production: Heidi Stephenson
Associate Creative Director: Mathieu Durand
Senior Producer: Jade Jordan
Associate Talent Director: Beatriz Rodrigues
Production and Resource Support: Caitlyn Burnett
Technical Director: Ian Pinder
Marketing Coordinator: Pixie Barnes
Design: Johnny Cardoso, Nick Stoney, Cendan Claiborne, Jonas Devacht, Lisett Ledon
Fernandez, Andy Cambiasso, Diego Rodriguez, Matthew Schoen, João Lavieri
Animation: Laurence Parsons, Tim Whiting, Yat Fung Leung, Mathieu Dellabe, Jo Baaklini,
Stefan Ahmad
Comp: Laurence Parsons, Yael Bloom, Ian Pinder, Stefan Ahmad

Junior Producer: Danielle Bordelon
Production & Resourcing Intern: Isobel Wilson
Motion Graphics: André Leite, Adrián Domenech, Stefan Ahmad
Comp: Jo Baaklini, Yael Bloom