Lead Qualification 101: How to Book Sales Appointments Like a Pro

🎯 Are Your Sales Reps Wasting Time on the Wrong Leads?

In this episode, Amie Milner—EVP Of Sales at Abstrakt Marketing Group—dives deep into the unsung hero of every high-performing sales development program: lead qualification.

Before the first call is made or the first email is sent, you need to know who you're targeting and why they’re worth your team’s time. This video reveals how the best B2B teams separate “marketing interest” from true sales opportunity—so your SDRs can book meetings that actually convert.

You’ll Learn:

🔍 What “qualified” really means in the B2B sales development world
⚖️ The difference between MQLs, SQLs, and true sales-ready leads
📋 What criteria your SDRs should use before confirming an appointment
🚫 How bad data and unclear ICPs destroy pipeline performance
🧠 Why lead qualification is a strategy—not a script

Key Takeaways:

✔ Not all leads are created equal—filtering is what fuels real ROI
✔ Effective qualification reduces no-shows, improves close rates, and protects rep bandwidth
✔ Your Ideal Customer Profile (ICP) should shape everything from targeting to talk tracks
✔ Great appointment setting starts before the outreach

📊 Want more qualified opportunities—not just “more leads”?
This video will help you sharpen your criteria, tighten your process, and get your team focused on the prospects that actually move the needle.

🔗 Learn more about Abstrakt’s full-funnel B2B appointment setting solutions: https://www.abstraktmg.com
💼 Trusted by 1,750+ businesses | 500+ U.S.-based team members | Proven omnichannel systems

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